A fundamental aspect of pilgrimage is to engage the local culture of a site.  It is paramount to experience with your senses the place where you are.  This means intentionally involving the sight, sound, smell, savor and sensations of a place.  It is advisable to not just find a McDonald's or Starbucks when you are hungry or thirsty, but seek after local cuisine and appreciate it for the expanding understanding it gives you for a locale.  It means taking out the earbuds and listening for the unique melodies that are native to a particular place; this could be the sounds of the sea, regional birdsong, or the lilt of a distinct accent.  And it is certainly seeing the sights that enhance the definition of a place.